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Before you start purchasing website advertising, it is important to understand how search engines are laid out. In this post I’m going to talk about Google, Yahoo and MSN Live. In my examples below, I used the search term “Insurance, Portland, OR”
View the search results for each:
The following screenshots (Click on any image to enlarge) detail how each search engine displays their search results and paid search.
Organic Search – This area is reserved for normal searches, your insurance agency website will display here depending on how your site matches up with the search term and how well your site is optimized.
Paid Search – The paid search area is reserved for websites who have signed up for an advertising program. It will cost money to have your site added to these sections. The top “banner” section will cost more than the right “column” section.
Local Search - Local search, all three major search engines display local search information. Interestingly, the local search section is located above the organic search area on each site. This really goes to show how IMPORTANT it is that your insurance agency is listed locally. Information on local search: Google, Yahoo and MSN Live.
Google:
Yahoo:
MSN Live:
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