Promote Your Insurance Agency Website » Insurance Agency Web Site http://www.insurancewebsiteblog.com Insurance website, Design, SEO Tue, 11 May 2010 00:12:35 +0000 en hourly 1 http://wordpress.org/?v=3.0 Linking to Other Sites from your Insurance Agency Website http://www.insurancewebsiteblog.com/2009/08/07/linking-to-external-websites-from-your-insurance-website/ http://www.insurancewebsiteblog.com/2009/08/07/linking-to-external-websites-from-your-insurance-website/#comments Fri, 07 Aug 2009 13:54:48 +0000 admin http://www.insurancewebsiteblog.com/?p=190 It is important to be selective about which websites you link to on your insurance website. For instance, what value does this link have for your customers? Does this website also offer insurance products? Or do they have an agency locator?

Every link that you add to your website is one more chance to lose a site visitor. Is it worth loosing a site visitor to this link?

When linking to sites it is always good to type out a sentence or two explaining where the link goes. FAQs are an excellent resource for external links.

Example of a valuable FAQ with a link to an external site:

Question: How do I find out about state insurance laws?

Answer: Washington State has valuable resources located at: http://www.insurance.wa.gov/

Replace Washington State with a state that you write business in and you are set.

The following screenshot (located here) illustrates how you can have a page that is specific to an external site. In this example we are linking to the Trusted Choice website; but instead of just putting a link we created a page with the Trusted Choice® Pledge of Performance.

Why is Linking to external websites this way so Effective?

We are explaining to the user what the site is and why we are members of the site.

The page is content rich providing us a great SEO page.

We are able to link to the website, include a logo, and still keep the visitor on our website.

Insurance Demo Website

]]> http://www.insurancewebsiteblog.com/2009/08/07/linking-to-external-websites-from-your-insurance-website/feed/ 1 Whiteboard Friday – How to Get Awesome Links http://www.insurancewebsiteblog.com/2009/03/13/whiteboard-friday-how-to-get-awesome-links/ http://www.insurancewebsiteblog.com/2009/03/13/whiteboard-friday-how-to-get-awesome-links/#comments Fri, 13 Mar 2009 16:11:09 +0000 admin http://www.insurancewebsiteblog.com/?p=171 Our friends over at SEOmoz posted a great video today on how to get “Awesome Links” on your website. These awesome links are the same type of links that we talk about here for Insurance Agencies.  I think the most “Awesome” links an Insurance Agent can get on their web site are links from their insurance companies they represent. They also mention getting links from Yahoo Local (Create a directory) and from the Librarians’ Internet Index.

Their Video:
SEOmoz Whiteboard Friday – How to Get Awesome Links from Scott Willoughby on Vimeo.

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