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Who is Matt Cutts?
Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. (Source)
Matt’s: Blog: http://www.mattcutts.com
He knows his stuff and put out a video earlier this year with some pretty good insight into website spam, SEO and Google.
Video Notes:
Tags: Google, Matt Cutts, SEO, spam, Spam Protection
Over the past 4 weeks I have talked about search engines and why it is important to take the time and make sure your insurance website is submitted to all of the major search engines & directories. Google, Yahoo, MSN Live & DMOZ.
Those are not the only search engines out there, there are others; they may not be as popular as Google or Yahoo but they do have web users searching on them. So how important is it to submit your insurance website to the major search engines? Extremely! Take a look at the list below and see how many search engines (This is only a partial list) scan Google, Yahoo or DMOZ for their own search results.
| www.google.com | http://www.google.com/local/add/lookup?hl=en-US&gl=US | |
| Yahoo | www.yahoo.com | http://listings.local.yahoo.com/csubmit/index.php |
| MSN | www.live.com | http://maps.live.com/localsearch/YPDefault.aspx |
| DMOZ | www.dmoz.org | http://www.dmoz.org/add.html |
| AltaVista | www.altavista.com | (Powered by Yahoo) http://www.altavista.com/addurl/default |
| Ask.com | www.ask.com | Uses DMOZ |
| AllTheWeb | www.alltheweb.com | (Powered by Yahoo) |
| AOL | www.aol.com | (Powered by Google) |
| Netscape | www.netscape.com | (Powered by Google) |
| Excite | www.excite.com | (Scans major search engines) |
| Lycos | www.lycos.com | Not available |
| WebCrawler | www.webcrawler.com | (Scans major search engines) |
| Dogpile | www.dogpile.com | (Scans major search engines) |
| Mamma | www.mamma.com | (Scans major search engines) |
| Gigablast | www.giggablast.com | Submit site |
Tags: altavista, aol, ask.com, excite, Google, Insurance Website, MSN, Search Engine, Search Engines, Yahoo
When it comes to search engines local search should be a top priority for your insurance agency website. Integrated with Google Maps and normal Google Search; Google local search does an excellent job displaying local companies. The best part about local listings is that it is free!
Doing a Google search for the key words: “insurance, Jacksonville” I am able to see a handful of insurance agencies listed next to a map above the normal search area. This is prime real estate for your insurance agency website.
How do you get your agency listed on the top?
Well that question is really only known by Google, but there are some things that you can do to help get noticed.
Own your business
Well, you may already own it, but let Google know that you do.
http://www.google.com/local/add/lookup?hl=en-US&gl=US
The above link allows you to enter information about your business. To make it even better, Google goes an extra step and will either call you or send you a postcard in the mail to verify that you are who you say you are. Once you have verified your business; Google allows you to enter hours of business, photos and more detailed information.
On a scale of 1 to 10 for importance, I would rate this as an 11. A must for every insurance agency.
See also:
Tags: Google, Insurance Websites, Local Search, Search Engine Registration, SEO
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