I just read a very good article from our friends at “Poor Man’s Playground” about getting feedback for your insurance agency.
I have long encouraged agents to take control of their online reputation. Monitoring feedback left by others at various online rating and search services is a must. Encouraging positive feedback is even better.
I recently concluded a purchase on eBay (where buyers and sellers are sometimes referred to as the ‘EBay community) and received an email soliciting not just my direct feedback, but also a request to rate my experience via the eBay seller rating function. Here’s the email (names omitted to protect the innocent: